In 2007, I found myself watching a string of TV commercials and saying, 

"I see what they're trying to do, but it would have worked better if they'd..." That was the night that convinced me to leave behind my Sommelier career and go back to school to become a writer.

A short jaunt through the Marketing Communication program at Columbia College Chicago deposited me into a glut of out-of-work writers. Despite years of invaluable agency experience they were made jobless by a terrible turn in the economy. I was forced to compete for entry-level jobs against battle-tested veterans... David vs. Goliath. 

But I had something they didn't, my own personal slingshot of sorts, I had no recollection or fondness for the "glory days." Call it being naive, but rather than point back to how clients used to be or how good the work was, I looked forward -- forward to the next assignment, to the next marketing challenge, and the next chance to do good work today. 

Of course, now I also have that thing those veterans had all those years ago: the experience to know that while "good work" is subjective, all good advertising sells.

Travis Rafi

  Copywriter ยท Ideasmith

If You're Not Selling

It's Not Advertising